A good decision
starts with the right
view of the market.

Assess the project and its potential

We first establish who the project is for and where it stands in the market.

• Analyze the location, competition, target groups, and expected demand
• Use completed sales in the area, not just asking-price lists
• Compare the project with current and upcoming supply nearby
• Assess the mix and size of units, layouts, and standards
• Identify parameters that may complicate future sales or leasing
• Propose changes when we become involved early enough

The result is a specific recommendation for how to position the project before it enters the market.

Set pricing and the sales strategy

We define the pricing logic for the entire project so that individual units, phases, and price changes work commercially.

• Prepare the project's pricing map, price levels, and differences between units
• Propose the order and pace at which units are released
• Define sales phases and rules for price changes

The result is a specific price list and sales plan that can be used to manage the project.

Prepare the project for market launch

We define how the project will be presented and coordinate everything required to launch sales.

• Sales concept and project positioning
• Visualizations, floor plans, and sales materials
• Project website and presentation of individual units
• Online campaigns and other marketing channels
• Adapt the scope of the presentation to the type of project and target audience

Lead sales and monitor the market

For us, sales do not end when the offer goes live. We monitor how the market responds to the project and adjust the next steps accordingly.

• Handle incoming inquiries
• Communicate with prospective buyers and conduct viewings
• Negotiate terms and manage reservations
• Monitor the structure of demand and the reasons behind client decisions
• Report regularly on sales progress and results

We feed sales data back into project management. Based on the market's actual response, we adjust pricing, supply, communication, or the timing of subsequent phases. This gives the developer an ongoing view not only of how much has sold, but also of what is actually happening in the market.

Manage the contractual and legal process

We prepare the sales process together with our lawyer so that it aligns with the financing structure, construction schedule, and the way the project is sold.

• Reservation agreements, future purchase agreements, and purchase agreements
• Escrow, Land Registry filings, and transfers of ownership
• Owner's declaration and documentation relating to the formation of the association of unit owners where required

Guide buyers through construction and handover

Our work does not end with the reservation. We remain in contact with buyers during construction and coordinate the process through to handover of the unit.

• Communication with buyers during construction
• Coordination of standard selections and client customization
• Signing of purchase agreements
• Coordination and arrangement of buyer financing
• Transfer of ownership and handover of units

For investment units, we can subsequently take over leasing and long-term property management. This means the developer does not have to handle dozens of individual client requests and questions after reservations are signed.